Empowered by visualization 

Our visualization-centered product design approach combines strategic innovation, industrial design execution & digital experiences to create products that stand out.

With tools like disposable geometry, sub-d geometries, rigging, & virtual human models, we test real-world variables & performance constraints without the guesswork. 

Our design process 

Immersion & discovery

Making ideas tangible

Design execution

Design refinement

Market assets

• Strategic differentiation

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• Product & market analysis
   

• User research
   

• Use-case scenarios 
   

• Design insights

• Idea generation

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• Concept exploration

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• Rapid prototyping

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• Product vision

• 3D concept iteration

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• Rapid visualization

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• Class-A surfacing

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• UX/UI

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• Virtual ergonomics

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• Computational design
   

• C# programming

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• Looks-like prototyping

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• CMF strategy

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• Visual branding​

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• Design validations

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• Documentation

• AR/VR experience​
   

• 3D eCommerce

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• Unreal development & interface design​

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• Packaging/out-of-box 

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• Illustration/animation

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• PLM to visual assets

3D pipeline strategy

3D strategy should be part of early planning for any product launch, but it is often a last step. Creating assets for a 3D pipeline from the start helps our clients expand their engineering PLM data to stunning visual assets for product launches and marketing campaigns.

Benefits of 3D planning:

• From complex engineering PLM to 3D artist-friendly formats

• Virtual photo studio & AR/VR ready assets

• Early planning with updatable 3D assets