
Alan Fratoni
Design Engineer
Class A surface modeling, design for manufacturing, plastics manufacturing, & prototyping.
With 15 years of experience, Alan brings certainty, problem-solving and collaboration when working to close the gap between concept and real product for product development efforts.
When not designing, Alan pursues his passion for modeling – polygonal modeling, modeling mundane objects, cars, etc.

Devin Coakley
Lead Industrial Designer
Design to production, system level design, mechanical interfaces,
highly editable Solidworks CAD,
hard and soft goods integration
Devin brings 10 yrs of hands-on industrial design experience. Devin’s leadership drives the discovery of exciting holistic solutions, bringing magic to the user through a thoughtful, purposeful design, while staying grounded in what is feasible.
He has worked closely with engineering teams all over the world, following a design through manufacturing and assembly...

Luciana Lucero
UX Designer
Class A surface modeling, design for manufacturing, plastics manufacturing, & prototyping.
With 15 years of experience, Alan brings certainty, problem-solving and collaboration when working to close the gap between concept and real product for product development efforts.
When not designing, Alan pursues his passion for modeling – polygonal modeling, modeling mundane objects, cars, etc.

Danielle Shaheen
Co-Founder /
Managing Director
Class A surface modeling, design for manufacturing, plastics manufacturing, & prototyping.
With 15 years of experience, Alan brings certainty, problem-solving and collaboration when working to close the gap between concept and real product for product development efforts.
When not designing, Alan pursues his passion for modeling – polygonal modeling, modeling mundane objects, cars, etc.

Class A surface modeling, design for manufacturing, plastics manufacturing, & prototyping.
With 15 years of experience, Alan brings certainty, problem-solving and collaboration when working to close the gap between concept and real product for product development efforts.
When not designing, Alan pursues his passion for modeling – polygonal modeling, modeling mundane objects, cars, etc.
Juan Bautista Nogues
Industrial Designer

Devin Coakley
Lead Industrial Designer
Class A surface modeling, design for manufacturing, plastics manufacturing, & prototyping.
With 15 years of experience, Alan brings certainty, problem-solving and collaboration when working to close the gap between concept and real product for product development efforts.
When not designing, Alan pursues his passion for modeling – polygonal modeling, modeling mundane objects, cars, etc.

Devin Coakley
Lead Industrial Designer
Class A surface modeling, design for manufacturing, plastics manufacturing, & prototyping.
With 15 years of experience, Alan brings certainty, problem-solving and collaboration when working to close the gap between concept and real product for product development efforts.
When not designing, Alan pursues his passion for modeling – polygonal modeling, modeling mundane objects, cars, etc.

Devin Coakley
Lead Industrial Designer
Class A surface modeling, design for manufacturing, plastics manufacturing, & prototyping.
With 15 years of experience, Alan brings certainty, problem-solving and collaboration when working to close the gap between concept and real product for product development efforts.
When not designing, Alan pursues his passion for modeling – polygonal modeling, modeling mundane objects, cars, etc.

Devin Coakley
Lead Industrial Designer
Class A surface modeling, design for manufacturing, plastics manufacturing, & prototyping.
With 15 years of experience, Alan brings certainty, problem-solving and collaboration when working to close the gap between concept and real product for product development efforts.
When not designing, Alan pursues his passion for modeling – polygonal modeling, modeling mundane objects, cars, etc.
Luciana Lucero
UX Designer specializing in people-centered design, user experience design, interface design, digital marketing and social media

7 Years Experience
Strengths – teamwork, empathy, observation skills to identify users’ needs
“I am convinced that listening is a very important factor in iterating and improving products. My expertise as a designer in Visual Communication allows me to analyze and identify trends, create design systems, and put them into practice, using my creativity.”
I spend my free time exploring art: visiting museums, discovering photographers, illustrating. My hobbies also include reading (usually UX/UI books), and of course I enjoy time with my family and friends, they are the best.

Jorge Armendariz
Senior Industrial Designer
footwear, fashion, textile design, soft goods
10 Years Experience
Strengths - unique aesthetical approach and artistic sensibility
“Design is about looking solutions to a problem. To me, the more interesting part of that process is exploring the endless possibilities that design can bring.”
Outside of work, I like challenging myself. I love outdoor and competitive sports. I also like drawing and watercolor painting.

Adam Caar
Developer
Use this space to introduce yourself and share your professional history.

Devin Coakley
Lead Industrial Designer
Devin brings 10 yrs of hands-on industrial design experience focused in design to production, system level design, mechanical Interfaces, highly editable Solidworks CAD, and hard and soft good integration. Devin’s leadership drives the discovery of exciting holistic solutions, bringing magic to the user through a thoughtful, purposeful design, while staying grounded in what is feasible.
He has worked closely with engineering teams all over the world, following a design through manufacturing and assembly, understanding the needs of other disciplines to ensure final designs can be executed flawlessly.
When not designing, Devin participates in obstacle course races, trail running, and watches horror movies with his dogs.
Rocio Amoros
Industrial Designer specializing in Nurbs modeling, sub-d/polygonal modeling, design research, UX/UI

4 Years Experience
Strengths – translating a client’s needs into practical solutions, user-centered design
“I enjoy understanding the usability needs of a product, and identifying areas for improvement. Besides considering the functional aspect of a product, I appreciate the opportunity of identify shape/ finishes/ aesthetic that better fit, not only the usability aspect but also what the client intends to communicate. I think these ideas are really interesting not only with industrial design but also with UX/UI.”
My hobbies include reading, activities related to art (art history as well as contemporary artworks) and photography. I also enjoy traveling, and spending time with friends and family.
Rocio Amoros
Industrial Designer specializing in Nurbs modeling, sub-d/polygonal modeling, design research, UX/UI

4 Years Experience
Strengths – translating a client’s needs into practical solutions, user-centered design
“I enjoy understanding the usability needs of a product, and identifying areas for improvement. Besides considering the functional aspect of a product, I appreciate the opportunity of identify shape/ finishes/ aesthetic that better fit, not only the usability aspect but also what the client intends to communicate. I think these ideas are really interesting not only with industrial design but also with UX/UI.”
My hobbies include reading, activities related to art (art history as well as contemporary artworks) and photography. I also enjoy traveling, and spending time with friends and family.


Gustavo Fontana
Founder / Creative Director specializing in Nurbs modeling, sub-d/polygonal modeling, design research, UX/UI

4 Years Experience
Strengths – translating a client’s needs into practical solutions, user-centered design
“I enjoy understanding the usability needs of a product, and identifying areas for improvement. Besides considering the functional aspect of a product, I appreciate the opportunity of identify shape/ finishes/ aesthetic that better fit, not only the usability aspect but also what the client intends to communicate. I think these ideas are really interesting not only with industrial design but also with UX/UI.”
My hobbies include reading, activities related to art (art history as well as contemporary artworks) and photography. I also enjoy traveling, and spending time with friends and family.
Fernando Vittorello
3D Visualization Designer specializes in 3D modeling, UV, texturing, rigging, rendering, design and web development
6 years experience
Strengths – broad understanding of the design process, which allows me to contribute to many different projects, expertise in 3D as a generalist artist
“I enjoy working as a team, when it leads to new solutions or ideas I didn't was considering before. I especially love when the work we do surpasses the client’s expectations and blows them away.”
Outside of work, I enjoy spending time with friends, traveling, and gaming.

Danielle Shaheen
Founder / Managing Director specializes in Footwear design, fashion and textile design, soft goods

10 Years Experience
Strengths - unique aesthetical approach and artistic sensibility
“Design is about looking solutions to a problem. To me, the more interesting part of that process is exploring the endless possibilities that design can bring.”
Outside of work, I like challenging myself. I love outdoor and competitive sports. I also like drawing and watercolor painting.
Ruben Chirino
Web Developer specializing in systems engineering, frontend, backend, app design (UI / UX) and 3D development
3 Years Experience (+5 Years as a hobby)
Strengths – creativity, the desire to continuously learn, improve and perfect new skills
“I love raising the degree of interactivity of our clients' pages, being creative and unique, and making websites more dynamic and fun.”
When I’m not developing websites, I like to travel and explore. I also enjoy soccer and sports in general.


OUR TEAM
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Luciana Lucero
UX Designer specializing in people-centered design, user experience design, interface design, digital marketing and social media
7 Years Experience
Strengths – teamwork, empathy, observation skills to identify users’ needs
“I am convinced that listening is a very important factor in iterating and improving products. My expertise as a designer in Visual Communication allows me to analyze and identify trends, create design systems, and put them into practice, using my creativity.”
I spend my free time exploring art: visiting museums, discovering photographers, illustrating. My hobbies also include reading (usually UX/UI books), and of course I enjoy time with my family and friends, they are the best.

Rocio Amoros
Industrial Designer specializing in Nurbs modeling, sub-d/polygonal modeling, design research, UX/UI

4 Years Experience
Strengths – translating a client’s needs into practical solutions, user-centered design
“I enjoy understanding the usability needs of a product, and identifying areas for improvement. Besides considering the functional aspect of a product, I appreciate the opportunity of identify shape/ finishes/ aesthetic that better fit, not only the usability aspect but also what the client intends to communicate. I think these ideas are really interesting not only with industrial design but also with UX/UI.”
My hobbies include reading, activities related to art (art history as well as contemporary artworks) and photography. I also enjoy traveling, and spending time with friends and family.
Devin Coakley
Lead Industrial Designer specializes in Design to production, System level design, Mechanical Interfaces, Highly editable Solidworks CAD
10 Years Experience
Strengths – working closely with engineering teams all over the world, following a design through manufacture and assembly, understanding the needs of other disciplines to ensure final designs can be executed flawlessly
“The part of the design process I love the most is working through problems, creating a variety of exciting holistic solutions, and bringing some magic to the user through a thoughtful, purposeful design. In my opinion, that is the best way to show the user we care and are designing for them.”
When I am not designing, I like to participate in obstacle course races, trail running, and watching horror movies with my dogs.

Jorge Armendariz
Senior Industrial Designer specializes in Footwear design, fashion and textile design, soft goods

10 Years Experience
Strengths - unique aesthetical approach and artistic sensibility
“Design is about looking solutions to a problem. To me, the more interesting part of that process is exploring the endless possibilities that design can bring.”
Outside of work, I like challenging myself. I love outdoor and competitive sports. I also like drawing and watercolor painting.

Strategy
& Discovery
Industrial Design
Models & Prototypes
Design for Startups
