4moms

4moms

Keeping kids comfortable and parents happy, by design.

4moms products

Overview

Redesigning and expanding a beloved product line.

4moms approached Fresco to create a new visual brand language that would elevate aesthetics, ensure superior ergonomics, and include elements fully executable through manufacturing. 4moms is dedicated to creating innovative, easy to use, technology-enabled baby products that make life easier for parents.

Client

4moms

Services

Design Innovation
,
Industrial Design
,
In-House Prototyping
,
Product Development
,

Industry

Juvenile Products
,
Consumer Products
,
Sleeping baby dressed in a brown outfit lying in a white 4moms bassinet with a visible control panel, and a blurred lion-shaped toy in the background.
Baby lying in a modern gray baby swing secured with straps, looking up at a smiling older child leaning over the swing, with colorful soft toys hanging above.

“We engaged Fresco to fill a gap in industrial and user centered design, but quickly realized their experience in engineering, materials, and design for manufacturability. This created high efficiency in our design and development and made fresco an invaluable resource for our team.”

Smiling man with short gray hair wearing a blue checkered button-up shirt sitting indoors with shelves and office items in the background.

David Trabulsi

Former Chief Product Development Officer, 4moms

Safety and comfort, by design

Usability, ergonomics, and safety are critical considerations across every 4moms product. Throughout the design process, we studied form and center of gravity, and the design’s impact on both child and adult, optimizing for fit, reach, and strain.

Consumer Reviews

I had already packed away our previous 4Moms model due to our 8 month old being quite large. I was pleasantly surprised to test this newer model with updated features that work for my baby despite how tall she is! What I love about this model is the overall light weight. It’s super easy to move around the house as needed. The five point harness is secure and easier to snap than our older recline feature is great…

Nov 30, 2022

I wish I had this with my other two children. I can’t wait for my baby to actually be here and get to use it! It’s quiet and the motions are smooth. It’s a decent size not too small not too big it looks chic in my room. 4 moms you need to make a “my snuggly insert” and it would be complete!

AUG 10, 2022

One of the best products I’ve seen for infant care. Well thought out and very well engineered.

Jul 14, 2022
Modern baby swing with black padded seat and safety harness on a white base with control panel, featuring an overhead toy bar with colorful patterned balls, placed on wooden floor in a softly lit room with a plant and a side table with a lamp in the background.
Close-up of a beige baby seat with padded straps and a black safety buckle on a gray frame, labeled 4moms.

Our Process

We worked collaboratively with 4moms’ engineering and marketing teams and product strategist, Michael Laude, to innovate the product line. Together we optimized the products’ ergonomics, comfort, form, and appearance.

Comfortable kids happy parents

We approached each product with users - parents and children - in mind. We designed with clear understanding of posture, center of gravity, weight, anchoring points, sizing, and reach; by using infant, children, and adult digital mannequins through many rounds of virtual ergonomic testing.

Two baby seats in a black cushioned swing with harnessed gray mannequins, each hanging a toy arm with three differently patterned hanging balls; above are six diagrams showing different swing displacement angles labeled with measurements from 5.5mm to 24mm.

Feeling at home

To achieve contemporary and timeless designs that fit seamlessly into modern homes, we sculpted sophisticated forms using advanced Class-A surfacing to update product appearance, smooth edges and better integrate soft and hard components.

A baby sleeping peacefully in a modern white mesh bassinet placed on a white stand in a bedroom with wooden furniture, a lamp, and a view of the ocean through large windows.

Design intent for manufacturing

Achieving visual simplicity while designing a complex mechanical product requires high design sensitivity, 3D modeling mastery, and manufacturing know-how. Working collaboratively with 4moms and their supply-base tooling engineers, manufacturing cost targets were met, and design intent was maintained.

Softgoods development

The softgoods were designed with comfort and manufacturing in mind. Our iterative process leveraged both virtual and physical prototyping to achieve superior softgoods design results.

We designed in 3D using virtual child mannequins, and used weighted child models to test the physical cut-and-sew-prototypes. Once the concepts were more refined, softgoods prototypes were used to conduct comfort studies with real users, before refining and handing off patterns and tech packs to the manufacturer.

Various removable cushioned inserts and parts for a baby seat laid out on a wooden floor alongside scissors, straps, and a partially visible baby rocker seat.

Unlocking solutions through prototyping

Throughout the development of all products, we worked through rounds of rapid, medium, and high-fidelity prototyping, both virtual and physical, to answer questions around form, design, ergonomics, and manufacturing feasibility.

Two views of a baby rocker seat with a mannequin figure showing size 85; the right view has fabric detailing and green handwritten notes about seat parts and reinforcements.