


Safety and comfort, by design
Usability, ergonomics, and safety are critical considerations across every 4moms product. Throughout the design process, we studied form and center of gravity, and the design’s impact on both child and adult, optimizing for fit, reach, and strain.




Our Process
We worked collaboratively with 4moms’ engineering and marketing teams and product strategist, Michael Laude, to innovate the product line. Together we optimized the products’ ergonomics, comfort, form, and appearance.
Comfortable kids happy parents
We approached each product with users - parents and children - in mind. We designed with clear understanding of posture, center of gravity, weight, anchoring points, sizing, and reach; by using infant, children, and adult digital mannequins through many rounds of virtual ergonomic testing.

Feeling at home
To achieve contemporary and timeless designs that fit seamlessly into modern homes, we sculpted sophisticated forms using advanced Class-A surfacing to update product appearance, smooth edges and better integrate soft and hard components.

Design intent for manufacturing
Achieving visual simplicity while designing a complex mechanical product requires high design sensitivity, 3D modeling mastery, and manufacturing know-how. Working collaboratively with 4moms and their supply-base tooling engineers, manufacturing cost targets were met, and design intent was maintained.

Softgoods development
The softgoods were designed with comfort and manufacturing in mind. Our iterative process leveraged both virtual and physical prototyping to achieve superior softgoods design results.
We designed in 3D using virtual child mannequins, and used weighted child models to test the physical cut-and-sew-prototypes. Once the concepts were more refined, softgoods prototypes were used to conduct comfort studies with real users, before refining and handing off patterns and tech packs to the manufacturer.

Unlocking solutions through prototyping
Throughout the development of all products, we worked through rounds of rapid, medium, and high-fidelity prototyping, both virtual and physical, to answer questions around form, design, ergonomics, and manufacturing feasibility.





