Bose Automotive

Bose Automotive

Designing in-cabin audio demonstrations.

Person looking at design

Overview

Creating physical and digital experiences that help customers understand what new audio technology can do.

Fresco helps Bose Automotive bring new audio experiences to life, creating ways for customers to see, hear and experience what Bose technology can bring to a vehicle. The work is designed for a real audience, whether at CES, in showrooms, or in sales presentations around the world.

Client

Bose Automotive

Services

Design Innovation
,
Industrial Design
,
In-House Prototyping
,
3D Visualization
,

Industry

Automotive Audio
,
Close-up view of a black Denali car seat with a textured headrest inside a vehicle, showing part of the rear seats and a seatbelt on the right side.
Close-up view of a car's interior showing the left A-pillar with a Bose speaker integrated, part of the dashboard, air vent, and the side mirror visible through the window.

Our Process

We design and integrate in-cabin audio systems for concept and production vehicles, helping Bose turn new technology into experiences.


Working from vehicle CAD or our own 3D scan data, we develop concepts around acoustic and packaging requirements and carry them through engineering, prototyping, test fitting and CMF. Animations, AR/VR and immersive 3D experiences help communicate what makes the technology different.

Person wearing a virtual reality headset and headphones sitting at a curved desk with three tablets displaying car interior design images and multiple keyboards, mice, and VR controllers, with a white car in the background inside a modern workspace.
Digital line drawing of a car interior from the driver’s perspective showing the steering wheel, dashboard, rearview mirror, and blue dotted spheres representing audio or sound waves throughout the cabin.