Owl Labs

Owl Labs

Product photography, transformed.

Overview

Showcasing 360-degree conferencing technology in dynamic environments.

Owl Labs partnered with Fresco to craft 3D virtual environments that showcase their 360-degree conferencing technology in an engaging and on-brand way. After several successful collaborations, virtual photography has become a mainstay of every Owl Labs product launch. This innovative approach replaces conventional product photography, offering a limitless asset creation strategy that elevates website visuals to stunning heights.

Client

Owl Labs

Services

3D Visualization
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Industry

Consumer/Commercial Video Hardware
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Four Owl Labs video conferencing devices in beige and white on orange pedestals and background: a wall-mounted camera, a small round speaker device, a tall cylindrical speaker with camera on top, and a long soundbar with a central camera lens.
Diagram of a conference room table with electronic devices connected by colored cables: blue power cords, red micro-HDMI from a main device to a secondary device, orange HDMI to TV connections, and a black USB-C cable connecting a soundbar to a power source.
Modern conference room with a long rectangular light wood table surrounded by sixteen blue cushioned chairs, two black speakerphones on the table, a laptop, notebooks, and two large wall-mounted flat screens. The room has large floor-to-ceiling windows with sheer roller shades, allowing blue sky and clouds to be visible. There are two potted green plants near the windows and built-in cabinetry along the back wall.

“With virtual photography, we achieve results that are better than reality. We create product scenes that are a bit magical, a bit aspirational, which is really on-brand with Owl Labs. It would take exponentially more time and money to create these rooms in real life – this approach removes those restrictions.”

Portrait of a woman with shoulder-length blonde hair wearing a dark green top and gold necklace, smiling gently against a blurred beige and white abstract background.

Madeline Baker-Valenzuela

Senior Design Manager, Owl Labs

Modern conference room with a light wooden table surrounded by eight coral upholstered chairs, two smart speakers on the table, an open laptop, a notebook with a pen, blue textured wall with a flat screen, a large round window with cushion seating, and a potted plant.
Bright modern conference room with orange chairs around a U-shaped wooden table, a large screen on the beige wall, circular ceiling lights, yellow accent wall, a potted plant, and a whiteboard with a simple drawing.

Our Process

Using 3D product photography and animation, we bring Owl Labs’ products to life in ways traditional photography can’t, weaving their brand language into magical spaces, technical showcases, and stories built around the product.

Making magic happen

The Owl Labs brand is energetic, playful, and colorful. In collaboration with their creative team, we designed conference rooms to perfectly capture this aesthetic, telling their brand and product story in a captivating, educational, and cost-effective way.

Bright conference room with a long light wood table surrounded by mustard-yellow cushioned chairs, two wall-mounted rectangular screens showing a minimal wave design, a conference speakerphone device in the center of the table, a notebook and pen on one side, a wireless keyboard and mouse on the other, and a potted plant in the corner near peach-colored walls with tall windows letting in sunlight.

Designing the context

Based on brand direction from Owl Labs, we designed, modeled, textured, and lit, a series of virtual conference room scenes to visualize the Owl Labs products in a variety of room layouts, including wire diagram overlays.

Modern conference room with a light wood table surrounded by six teal chairs, a gray owl-shaped speaker on the table, a notebook and pen, an orange accent wall with a mounted flat-screen TV and soundbar, large round window letting in natural light, and green potted plants.

Highlighting tech

Owl Labs’ 360 conferencing products use unique cameras, speakers, and microphones. We created high-fidelity digital twins of their product line — inside and out — to emphasize this technology.

Close-up of a camera lens assembly showing multiple transparent lens elements aligned vertically above a camera module in a device with a fabric exterior and light-colored top against an orange background.

A successful partnership

With Owl Labs’ branding direction, and Fresco’s unique set of skills and expertise, we are able to achieve outstanding results. The ongoing collaboration also allows us to push into new creative spaces and ideas, reimagining and leveraging existing assets into new stories. Owl Labs has received positive feedback about these rooms from their sales team, and has also noted an uptick in ad performance and web traffic as a result.

Modern conference room with a light wooden table, six green upholstered chairs, a large flat-screen TV mounted on the wall, a soundbar speaker beneath the TV, a wireless keyboard and mouse on the table, a closed notebook, a black cylindrical speakerphone device at the center, and a green potted plant in the corner.